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Transform

A Blog to Video

· Repurpose,Content Marketing

trans·for·ma·tion

/, tran(t)sfərˈmāSH(ə)n/

noun

  1. a thorough or dramatic change in form or appearance.

Video is obviously gaining in popularity in the digital marketing space and it appeals to a large population. (According to HubSpot, 53% of people want more video.)

Maybe there are ways you can incorporate video into your content management planning.

Let me share an example. I transformed a blog post into a simple, effective video. If you are a blogger, or if you serve clients who are looking at how they can reuse their existing content, perhaps this could spark some ideas.

I ghost-wrote a post for a previous client of mine about her productivity process (click here to read it. (Truly, Kimberly is a powerhouse when it comes productivity!) I decided to play around and see how I could transform the written post into a video. Check it out:

Note: This video was created simply for demonstration purposes only for this blog post. It is not being used by Manifest Yourself. I did it for fun :-) And it would need significant updates to be aligned with her brand style.

It's a fun and effective way to transform a post into a completely new medium that could potentially attract a new reader, client, audience member, subscriber, fan or follower. All I used was Adobe Spark - it was straightforward and simple.

Short and sweet videos save your reader time and communicate the core message. It's also a fun way to express yourself and your brand in a new way.

If you have questions, feel free to contact me through my site. Would love to hear from you!

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